frutiger

Frutiger, named after its Swiss designer Adrian Frutiger (born 1928), is a typeface, belonging to the sans-serif family. It was designed in 1976 to fulfill the need for a completely new design to replace Frutiger's ''Univers'', released in 1957. Originally designed by Adrian Frutiger to be used for signage at the Charles De Gaulle International Airport in Paris, it was soon adopted by Graphic designdesigners for use in print and advertising also, having more character than the ubiquitous ''Univers'' and ''Helvetica'' and in situations where a typeface needed to be clear and legible in body text in small point sizes.Frutiger is a Trademark of Heidelberger Druckmaschinen AG, which may be registered in certain jurisdictions, exclusively licensed through Linotype GmbH, a wholly owned subsidiary of Heidelberger Druckmaschinen AG.

History and reputation - ''Frutiger'' is considered one of the classics of modern typography and forms the basis of many other modern typefaces, such as ''Bitstream Vera'' and ''Verdana''. It is currently used by the United KingdomUK National Health Service for its new corporate identity.In the Bitstream Inc.Bitstream font collection, ''Frutiger'' is part of the Humanist (typography)Humanist sans-serif classification. The specific equivalent to the ''Frutiger'' family is Humanist 777.Linotype, the type foundry which originally released ''Frutiger'' in 1976, developed a revised version named ''Frutiger NEXT'' in 1999, the letterforms for the italic faces having been dramatically reworked.In 2003, the SwitzerlandSwiss authorities decided to replace ''all'' traffic signs in Switzerland (which used to use the ''VSS (font)VSS'' font) with a variant of ''Frutiger'' known as ''ASTRA-Frutiger''. All new signs will be in ''Frutiger'' and old signs will take around a decade to be completely replaced with ''Frutiger'' signs. The reason for this is that ''Frutiger'' is considered far more legibilitylegible than the previous font, which was introduced in the 1960s and 1970s.Switzerland, being home to ''Frutiger'', uses the font very frequently. Swisscom uses it (although not for its logo), as does the Swiss Post.Frutiger is also used by the Canadian Broadcasting Corporation.

External links -

fonts.com - Fonts.com.com: Frutiger Complete Family

linotype.com - linotype.com: Frutiger Typeface Family overview & related Information

Takeoffs on Frutiger - ''Myriad (font)Myriad'' is a take-off on ''Frutiger'' which some argue is even easier to read. Apple Computer uses ''Myriad'' as its new corporate font, after having used a condensed version of ''Garamond'' for many years (''see also: Apple typography''). Adobe SystemsAdobe also uses ''Myriad'' as a font, although it is in a condensed version.

Frutiger NEXT - FrutigerNext is a typeface, developed from the standard ''Frutiger'' typeface, but having a proper Emphasis (typography)italic font set, rather than the aslant roman font of ''Frutiger''. The italic set aside, it differs from ''Frutiger'' only in minor details.

See also -

''Univers''

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